The future is now! Outcomm’s high-tech data enabled LED video boards are guaranteed to catch the attention of your audience and provide you with the analytics. Our LED boards will help you communicate with your audience with motion graphics, full-motion video in full color. You are guaranteed to get the eyes of pedestrians and motorists, ensuring that our client’s message is heard. Outcomm is among the pioneers that delivered the full color and power of LED video technology to outdoor advertisers. Our LED boards are placed in high-traffic locations such as EDSA Guadalupe, C-5 Pasig, and McKinley Hill, ensuring that our client’s message is heard. Our LED boards are also equipped with eye-tracking technology that measures the number of views that each of our LED boards get.

Be seen by millions! Outcomm’s billboards stand out day and night, 24 hours a day, 7 days a week. Our billboards are strategically placed around the Greater Manila Area from north to the south along major roads and highways such as EDSA, C5 Road, and more. Outcomm employs the latest market research techniques to identify the most optimal locations for our outdoor billboards. Our field team scouts for high-visibility locations and performs in-depth demographic studies on a regular basis. As a result, we have created a trustworthy database that will assist clients in determining the most cost-effective advertising investment. We are at your service throughout the process – from the planning and installation of the billboard ad up to its removal or replacement, as well as the general sign maintenance in-between.

Get closer to your audience! Outcomm ventured into transit advertisements to get your brand across the city. Outcomm offers various creative and effective advertising options on buses, taxis, and other mass transit vehicles.

Street furniture is where advertising meets functionality. With our interactive bus sheds, Outcomm will enable your target audience to experience your brand. While waiting for the bus, bus commuters can interact with the touchscreen LED boards in our bus sheds. Our immersive street furniture can serve a variety of purposes, including entertainment and education. For example, in a previous marketing campaign for RCBC, we mounted a loan calculator on the bus shed, allowing consumers to calculate their amortization costs.

Be dynamic and see your print ads come to life with our groundbreaking new technology, the dynamic lightbox. Outcomm’s dynamic lightbox breathes a new life into your ads with the excitement of motion graphics and LED technology. It also gives your brand the center stage with the incredible dance of lights! Our dynamic lightbox combines aluminum structures with printed fabrics and a LED backlighting system that can be programmed based on the design featured on the screen and the other elements that must be highlighted. We are the first in the country to host this medium of advertising, and we’re excited to have you join us in leading the industry to the digital age.

EDSA and C5 LED Sites – Data Analytics Report (November 2022)

The following is a report on the data gathered on November 2022 by the EDSA Guadalupe LED board and the C5 Bagong Ilog LED board — Outcomm’s best digital out-of-home advertising LED boards in EDSA and C5.

EDSA GUADALUPE LED BOARD

Weekly Data Summary for the EDSA Guadalupe LED board: November 2022

Date	Total Number of Visits
Nov 1-5	539,270
Nov 6-12	673,738
Nov 13-19	1,444,231
Nov 20-26	760,324
Nov 27-30	954,120
November 1-30 Total	4,371,683

The table above shows the total number of visitors the EDSA Guadalupe LED board received for every week of November 2022.

From November 1 to 5, a total of 539,270 visitors were recorded to have passed by the EDSA Guadalupe LED board site. The number of visitors increased from November 6 to 12 with 673,738 visitors and more than doubled from November 13 to 19 with 1,444,231 visitors.

The number of visitors to EDSA Guadalupe LED decreased from November 20 to 26 with 760,324 visitors but increased from November 27 to 30 with 954,120 visitors.

The EDSA Guadalupe LED received 4,371,683 visits from vehicle and pedestrian traffic. Despite the rising number of COVID-19 cases earlier this month, several visits were reported.

One likely explanation is the gradual decline in fuel prices, which had the greatest impact during W3 of November 2022. However, the number of visits was considerably low due to intermittent rainfall throughout the country.

Data Overview for the EDSA Guadalupe LED board: October 30 – November 5

The graph above shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from October 30 to November 5.

The severe tropical storm that hit the country this week was the main reason for the low numbers. Nonetheless, there was a significant increase on November 4 (Friday), which might be attributed to people returning from the province following All Saints’ Day and All Souls’ Day.

Demographics for the EDSA Guadalupe LED board: October 30 – November 5

Around 50.58% of all visitors at the EDSA Guadalupe LED from October 30 to November 5 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 36.28% and Seniors (65+) at 13.15%. Of all the visitors, 55.13% were male, while 44.87% were female.

Data Overview for the EDSA Guadalupe LED board: November 6-12

The graph above shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from November 6 to 12.

Numbers were significantly low during November 7 (Monday) and November 12 (Saturday) due to a severe tropical storm that continued to hit during this week.

Demographics for the EDSA Guadalupe LED board: November 6-12

Around 56.96% of all visitors at the EDSA Guadalupe LED from November 6 to 12 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 29.31% and Seniors (65+) at 13.73%. Of all the visitors, 55.14% were male, while 44.86% were female.

Data Overview for the EDSA Guadalupe LED board: November 13-19

The graph above shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from November 13 to 19.

Fuel prices have been fluctuating throughout the month. This week, gasoline prices rose sharply while diesel prices fell somewhat. Vehicle owners who wanted to take advantage of the price changes may have topped off their fuel tanks this week.

Demographics for the EDSA Guadalupe LED board: November 13-19

Around 51.2% of all visitors at the EDSA Guadalupe LED from November 13 to 19 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 35.65% and Seniors (65+) at 13.15%. Of all the visitors, 55.46% were male, while 44.54% were female.

Data Overview for the EDSA Guadalupe LED board: November 20-26

The graph above shows the daily overview of the potential visits and reach recorded at the C5 Guadalupe LED board site from November 20 to 26.

This week has seen intermittent rainfall around the country, which may have reduced the number of individuals outdoors.

Demographics for the EDSA Guadalupe LED board: November 20-26

Around 51.7% of all visitors at the EDSA Guadalupe LED from November 20 to 26 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 35.28% and Seniors (65+) at 13.02%. Of all the visitors, 55.23% were male, while 44.77% were female.

Data Overview for the EDSA Guadalupe LED board: November 27 – December 3

The graph above shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from November 27 to December 3.

November 30 (Wednesday) was Bonifacio Day. People looking to spend an extended holiday vacation may have chosen to stay home on either November 29 (Tuesday) or December 1 (Thursday).

Demographics for the EDSA Guadalupe LED board: November 27 – December 3

Around 51.98% of all visitors at the EDSA Guadalupe LED from November 27 to December 3 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at above 33.8% and Seniors (65+) at 14.23%. Of all the visitors, 54.13% were male, while 46.53% were female.

C5 Bagong Ilog LED Board

Weekly Data Summary for the C5 Bagong Ilog LED board: November 2022

Date	Total Number of Visits
Nov 1-5	436,910
Nov 6-12	558,460
Nov 13-19	1,083,707
Nov 20-26	776,043
Nov 27-30	721,510
November 1-30 Total	3,576,630

The table above shows the total number of visitors the C5 Bagong Ilog LED board received for every week of November 2022.

From November 1 to 5, a total of 436,910 visitors were recorded to have passed by the C5 Bagong Ilog LED board site. The number of visitors increased from November 6 to 12 with 558,460 visitors and almost doubled from November 13 to 19 with 1,083,707 visitors.

The number of visitors to C5 Bagong Ilog LED decreased from November 20 to 26, with 776,043 visitors, and from November 27 to 30, with 721,510 visitors.

The EDSA Guadalupe LED received 4,371,683 visits from vehicle and pedestrian traffic. Despite the rising number of COVID-19 cases earlier this month, several visits were reported.

Data Overview for the C5 Bagong Ilog LED board: October 30 – November 5

The graph above shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from October 30 to November 5.

Demographics for the C5 Bagong Ilog LED board: October 30 – November 5

Around 50.22% of all visitors at the C5 Bagong Ilog LED from October 30 to November 5 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 36.49% and Seniors (65+) at 13.29%. Of all the visitors, 56.56% were male, while 43.44% were female.

Data Overview for the C5 Bagong Ilog LED board: November 6-12

The graph above shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from November 6 to 12.

Numbers were significantly low during November 7 (Monday) and November 12 (Saturday) due to a severe tropical storm that continued to hit during this week.

Demographics for the C5 Bagong Ilog LED board: November 6-12

Around 50.48% of all visitors at the C5 Bagong Ilog LED from November 6 to 12 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 36.88% and Seniors (65+) at 12.64%. Of all the visitors, 56.39% were male, while 43.61% were female.

Data Overview for the C5 Bagong Ilog LED board: November 13-19

The graph above shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from November 13 to 19.

Demographics for the C5 Bagong Ilog LED board: November 13-19

Around 50.87% of all visitors at the C5 Bagong Ilog LED from November 13 to 19 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 36.01% and Seniors (65+) at 13.12%. Of all the visitors, 56.61% were male, while 43.39% were female.

Data Overview for the C5 Bagong Ilog LED board: November 20-26

The graph above shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from November 20 to 26.

This week has seen intermittent rainfall around the country, which may have reduced the number of individuals outdoors.

Demographics for the C5 Bagong Ilog LED board: November 20-26

Around 51.46 % of all visitors at the C5 Bagong Ilog LED from November 20 to 26 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 35.27% and Seniors (65+) at 13.27%. Of all the visitors, 56.78% were male, while 43.22% were female.

Data Overview for the C5 Bagong Ilog LED board: November 27 – December 3

The graph above shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from November 27 to December 3.

November 30 (Wednesday) was Bonifacio Day. People looking to spend an extended holiday vacation may have chosen to stay home on either November 29 (Tuesday) or December 1 (Thursday).

Demographics for the C5 Bagong Ilog board: November 27 – December 3

Around 51.35% of all visitors at the C5 Bagong Ilog LED from November 27 to December 3 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 34.39% and Seniors (65+) at 14.26%. Of all the visitors, 55.5% were male, while 44.5% were female.

Number of Audience Summary: November 2022

For November 2022, the EDSA Guadalupe LED board received a daily average of 145,722.77 visits, while the C5 Bagong Ilog LED board received a daily average of 119,221 visits.

Top visitor profiles on both EDSA and C5 are commuters, food lovers, grocery shoppers, and gadget enthusiasts.

Other Outcomm billboard sites near the LED board sites, such as the EDSA MRT (Cristobal) billboard on EDSA and C5 Bagong Ilog (Salonga) on C5, have similar statistics.

All these data were detected through Bluetooth, mobile data or WiFi, GPS, and downloaded applications like Google Maps, Waze, Facebook, Twitter, and Skype, all of which can be found on a smartphone.

Learn more about audience measurement! Call us now at 09175375110 or (02) 8856-2285 and start tracking your digital out-of-home advertising campaigns with Outcomm’s LED video boards.